A Google campaign is a marketing strategy designed to promote a brand, product, or service on the Google search engine or other Google-owned platforms, such as YouTube or the Google Display Network. It involves setting up and running targeted ads that appear when users search for specific keywords or browse websites related to the business’s offerings. Google campaigns use a pay-per-click (PPC) advertising model, where the business pays only when a user clicks on their ad.

The goal of a Google campaign is to drive traffic to the business’s website, generate leads, and increase conversions.

Google campaigns provide businesses with a way to reach a wider audience, target specific demographics, and track the effectiveness of their advertising efforts through metrics such as impressions, clicks, and conversions.